In SEO, a keyword is a specific word or phrase that users enter into search engines to find information. Keywords are crucial because they help search engines understand the content of a webpage, allowing it to match users' search queries with relevant results.
For example, if you're interested in learning more about SEO, you might search for terms like "digital marketing course in Chandigarh." This keyword indicates your intent to find educational resources related to digital marketing in that specific location. Understanding how to effectively use keywords can enhance your website's visibility, driving more traffic and improving your search engine rankings.